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Privacy Policy

Last updated: 21 July 2026

Who we are

This website is operated by Tea Heritage Ltd, 14 Brook Street, London W1S 1QB, United Kingdom. We sell premium tea, tasting experiences, and tea accessories to customers in the United Kingdom.

If you have questions about this Privacy Policy or how we use your information, you can contact us at [email protected] or by phone at +44 20 7946 0812.

What this policy covers

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you browse our pages and interact with our services. It also describes your rights under UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018.

Personal information we collect

Information you provide to us

  • Contact details you send by email, such as your name and email address.
  • Messages you send to us and any information you include in those messages.
  • Preferences you share, such as tea styles you enjoy, to help us respond more effectively.

Information collected automatically

  • Device and browser information, such as device type, operating system, and browser version.
  • Usage information, such as pages visited, approximate location derived from IP address, and how you interact with the site.
  • Cookie preferences stored on your device, as described in our Cookie Policy.

How we use your information

We use personal information for the following purposes:

  • To respond to enquiries and provide customer support.
  • To improve our website performance, content, and navigation.
  • To maintain site security, prevent fraud, and protect our users and services.
  • To comply with legal obligations under United Kingdom law.

Lawful bases for processing

We process personal information only where we have a lawful basis to do so. Depending on the context, this may include:

  • Legitimate interests, such as operating and improving our website and responding to enquiries, provided those interests are not overridden by your rights.
  • Consent, where you have made a specific choice, such as accepting optional analytics cookies.
  • Legal obligation, where we must comply with applicable laws and regulations in the United Kingdom.

Cookies and similar technologies

We use essential cookies to make the site work and may use optional analytics cookies depending on your choices. You can review details and manage preferences in our Cookie Policy. Cookie preferences are stored in your browser using local storage.

Sharing your information

We do not sell your personal information. We may share personal information only where necessary, for example:

  • With service providers who help us operate the website, subject to appropriate contractual protections.
  • With professional advisers such as lawyers or accountants when required.
  • With regulators, law enforcement, or courts when we are legally required to do so.

International transfers

We are based in the United Kingdom. If we use suppliers that process information outside the United Kingdom, we will take steps to ensure appropriate safeguards are in place, such as UK-approved contractual protections, so your information remains protected.

How long we keep information

We keep personal information only for as long as needed for the purposes described in this policy. Retention depends on the type of information and the reason we hold it. For example, correspondence may be kept for a reasonable period to allow follow-up and to maintain accurate records.

Security

We use reasonable organisational and technical measures designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to reduce risk and limit access to authorised personnel and service providers.

Your rights

Subject to certain conditions, you have rights under UK data protection law. These include:

  • The right to access the personal information we hold about you.
  • The right to request correction of inaccurate information.
  • The right to request deletion of your information in certain circumstances.
  • The right to restrict or object to certain processing.
  • The right to data portability where applicable.
  • The right to withdraw consent where we rely on consent.

To exercise your rights, contact us using the details above. You also have the right to lodge a complaint with the UK Information Commissioner’s Office.

Children

Our website is intended for a general audience and is not directed at children. If you believe a child has provided personal information to us, please contact us so we can take appropriate steps.

Changes to this Privacy Policy

We may update this policy from time to time to reflect changes to our practices or legal requirements. When we do, we will revise the “Last updated” date at the top of this page.